Matern Ease
Existing health apps for family planning are fragmented, leading to confusion. We need a comprehensive app providing accurate information and personalized guidance for a smoother journey towards parenthood.
There is a significant gap in the market for a comprehensive health application that effectively supports women through all stages of family planning and pregnancy. Current applications are either overly specialized or lack the critical features needed for a complete and integrated experience. Consequently, women are forced to navigate between various disjointed resources—ranging from health experts and home remedies to multiple apps and websites—resulting in a confusing, time-consuming, and often incomplete process. This fragmentation not only leads to inefficiency and stress but also heightens the risk of missing essential information and guidance necessary for a safe and informed journey through pregnancy planning and execution.
Context
"In-built assistance for better nourishment!"
"Experience hassle-free access with Aadhar enabled easy login!"
Overview
My Role
As the team lead for this project, I spearheaded our efforts to explore a wide range of healthcare domains. We conducted an in-depth analysis and uncovered critical issues within the pregnancy care system. This led us to develop and present the innovative concept of 'Matern Ease,' aimed at addressing these flaws. I was responsible for guiding the team through every phase of the project, ensuring we successfully brought our vision to life.
Team
Duration
Tools
8 Weeks
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Figma
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Wireframce.CC
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Miro
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3 Designer
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Design Mentor
" Our goal is to create a women's health app that supports family planning, manages pregnancy data, books doctor appointments, and provides personalized healthcare plans. "
Sita is a hardworking flower vendor who sells flowers in the local market. She is seven months pregnant with her second child and lives in a small village with limited access to healthcare facilities. Her husband works as a laborer and they struggle to make ends meet. Sita's daily routine involves long hours of standing and walking, which adds to her physical strain.
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Lack of Support: Sita has little family help. Her husband is often away, and her elderly in-laws can't assist. She feels overwhelmed managing her home and flower business.
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Too Many Documents: The hospital demands many documents for registration and records, which Sita struggles to organize and understand. She has trouble maintaining and presenting them during visits.
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Healthcare Access: Traveling to the hospital is tough. Public transport is unreliable, and the hospital is far. The journey is exhausting and uncomfortable, especially now.
Pain Point
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Support System: Needs more emotional and physical support during her pregnancy. Assistance from healthcare workers or community support groups could be beneficial.
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Simplified Documentation: Requires help in organizing and understanding the necessary medical documents. A simplified process for handling paperwork would ease her stress.
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Accessible Healthcare: Desires more accessible and affordable healthcare options, including mobile clinics or local health camps.
Goals and Needs:
Sita Bhen Patel
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Age: 25
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Occupation: Flower Vendor
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Location: Gujarat, India
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Education: Limited to primary school
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Income Level: Low
Priya is a school teacher in a public school in Ahmedabad. She is eight months pregnant with her first child. Priya's husband works in the IT sector and has a demanding job with long hours. They live in a small apartment in the city. While Priya is well-educated, she is navigating her pregnancy largely independently due to her husband's busy schedule and the lack of nearby family.
Goals and Needs
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Emotional and Physical Support: Needs a stronger support system, possibly through prenatal support groups or counseling services.
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Streamlined Documentation: Desires a more efficient and user-friendly process for handling medical documents, such as digital records or a personal health assistant.
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Personalized Care: Wishes for more personalized and compassionate care during her hospital visits, and more direct interaction with healthcare providers.
Pain Point
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Lack of Support: Priya feels isolated. Her husband is often away, and she has no nearby family. She struggles with pregnancy's demands alone.
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Too Many Documents: The hospital's extensive paperwork is overwhelming. Gathering and organizing documents is time-consuming and stressful.
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Work-Life Balance: Balancing her teaching job with prenatal appointments is exhausting. She feels constantly stressed.
Priya Desai
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Age: 32
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Occupation: School Teacher
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Location: Urban City, Mumbai, India
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Education: Bachelor’s Degree in Education
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Income Level: Middle-class
Patient Experience Framework
To enhance our understanding of patient experiences, we have utilized the AEIOU method as part of our Patient Experience Framework.
Activites
Envioment
Interaction
Objects
Users
Follow-up Appointments
Waiting
Consultation
Diagnostic Tests
Pharmacy Visit
Follow-up Appointments
Home
Transportation
Outdoor of Hospital
Indoor of Hospital
Restroom
Medical Records
Personal Belongings
Medical Equipment
Hospital Furniture
Medication
Family
Hospital Staff
Other Patients
Digital
Gadgets
Medication
Pregnant lady
Family members or friends
Healthcare Providers
Support Staff
Analysis
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Challenges: Long waiting times, transportation difficulties, and navigating complex hospital procedures.
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Needs: Efficient appointment scheduling, comfortable waiting areas, clear signage, and empathetic healthcare interactions.
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Opportunities: Implementing telemedicine for minor consultations, providing dedicated prenatal care units, and improving patient information systems.
Journey Map of a Pregnant Woman
Pre-Pregnancy
First Trimester (0-12 Weeks)
Second Trimester (13-27 Weeks)
Third Trimester
(28-40 Weeks)
Labor and Delivery
Seeking community or local clinic support for pre-conception health.
Starting prenatal vitamins and adjusting lifestyle habits (diet, exercise).
Confirming pregnancy through a local clinic, pregnancy kit or community health worker.
Connecting with community support groups for emotional and practical help.
Regular prenatal visits
Monitoring the baby's growth and milestones.
Increasing frequency of prenatal visits, supported by transportation assistance if available.
Tracking fetal movements and preparing for labor
Monitoring contractions and timing labor onset.
Scheduling postpartum check-ups and newborn care and connecting with local support groups for postpartum recovery and childcare advice.
Empathy Mapping
Says
Thinks
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Concerns: "I hope the doctor can answer all my questions today."
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Health: "I'm worried about the results of my tests."
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Logistics: "It’s difficult to find reliable transportation."
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Comfort: "The waiting area is so crowded and uncomfortable."
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Support: "I’m glad my family is here with me."
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Quality of Care: "Will I receive good medical attention today?"
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Time: "How long will I have to wait this time?"
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Future: "Are my baby and I healthy? What do I need to prepare for the delivery?"
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Safety: "Is the hospital clean and safe for me and my baby?"
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Costs: "How much will today's visit and tests cost?"
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Preparation: Gathers medical records, packs essentials like water and snacks, ensures she has all necessary identification.
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Travel: Arranges transportation, often with family, and navigates to the hospital.
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Registration: Checks in at the reception desk, fills out forms, and waits for her turn.
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Consultation: Interacts with doctors and nurses, undergoes examinations, asks questions, and takes notes.
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Follow-up: Visits the pharmacy, schedules next appointments, and follows medical advice.
Does
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Anxiety: Worries about health issues, test results, and the overall experience.
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Relief: Feels reassured after a positive consultation with the doctor.
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Frustration: Gets irritated by long waiting times, crowded areas, and bureaucratic processes.
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Gratitude: Appreciates the support of her family and the care from empathetic healthcare providers.
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Tiredness: Physical exhaustion from traveling, waiting, and undergoing tests.
Feels
Pain Point
Gain Point
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Quality Medical Care: Receiving thorough and attentive care from healthcare providers.
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Support from Family: Emotional and physical support from family members during hospital visits.
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Clear Communication: Understanding medical advice and having questions answered by doctors.
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Efficient Processes: Smooth and efficient registration, consultation, and follow-up procedures.
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Comfortable Environment: Availability of comfortable and clean waiting areas.
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Positive Outcomes: Receiving good news about health and pregnancy progress.
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Long Waiting Times: Extended periods of waiting can cause discomfort and frustration.
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Transportation Issues: Difficulty in arranging reliable and comfortable transportation to the hospital.
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Crowded and Uncomfortable Waiting Areas: Lack of space and comfort in hospital waiting areas.
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Anxiety and Uncertainty: Concerns about health, safety, and the outcome of medical tests.
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Cost of Care: Financial concerns related to the cost of visits, tests, and medications.
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Complex Procedures: Navigating the registration and consultation process can be confusing and time-consuming.
Insights
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Key Pain Points: Long waiting times, transportation difficulties, and anxiety about health and safety.
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Needs: Efficient appointment scheduling, better transportation options, comfortable waiting environments, and clear, empathetic communication from healthcare providers.
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Opportunities for Improvement: Implementing telemedicine for routine check-ups, improving hospital navigation and signage, creating dedicated spaces for pregnant women, and enhancing patient support services.
Information Architecture
Home
Aadhar Login
Enter O.T.P
Planning Baby
Edit Profile
Settings
T&C
Privacy Policy
Log Out
Book appointment
Check- Up Report
Prescription
Blood Report
Exercise
Sonography
Diet
Emergency Contact
Appointment
Profile
Dashboard
Hospital
Ambulance
Asha Helper
Family & Friends
Reminder
Booking
Past Appointment
Wireframe
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Sketched Wireframe
Login Page
We've opted for Aadhaar login, replacing the traditional username and password approach. This enhances user convenience by leveraging a familiar and trusted system for secure authentication. It eliminates the need for remembering yet another login credential, ultimately creating a smoother and more intuitive login experience.
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One Time Password
We've adopted one-time password (OTP) login, enhancing user convenience with a secure and straightforward authentication system. This approach eliminates the need to remember yet another login credential, ultimately creating a smoother and more intuitive login experience.
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On-Boarding page
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Home Page
For the home screen design, we have applied Fitts' Law and Gestalt principles to create a more user-friendly and intuitive layout. Fitts' Law helps us optimize the size and positioning of interactive elements, making them easier and faster to access. Gestalt principles guide us in organizing visual information in a way that aligns with natural human perception, enhancing clarity and navigability. Together, these design strategies ensure a seamless and efficient user experience.
Content Page
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Team Collaboration: Working as a group for eight weeks taught us the value of effective communication and collaboration. Each member's unique perspective and skills contributed to a well-rounded final product.
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Adaptability: I learned to be adaptable, incorporating new ideas and solutions as we encountered challenges. This flexibility was key to overcoming obstacles and improving the app.
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Technical Skills: Developing the app enhanced my technical skills, particularly in mobile app development and user interface design. I gained practical experience in creating a functional and user-friendly application.
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Project Management: Managing the project over eight weeks highlighted the importance of planning, time management, and delegation. I learned to set realistic goals and meet deadlines effectively.