NeuroX
Stay Ahead of the Pack
This case study showcases a smart headgear designed to elevate cycling safety and convenience. Equipped with advanced sensors for detecting nearby vehicles and a heads-up display for real-time information, this innovative headgear connects seamlessly with smartphones to track location and activity, making it an essential tool for dedicated cyclists.
"Current cycling gear often lacks real-time safety features and seamless connectivity, leaving cyclists vulnerable and disconnected from essential riding data."
Riders are required to check their phone for notifications and map directions, which can be inconvenient and distracting while riding.
Current cycle helmets do not provide sufficient eye protection from dust and pollution, posing a safety risk to riders.
The need to constantly turn around to check for oncoming traffic while riding can also lead to accidents and pose a safety risk.
The Problem
Mental Health Concerns:
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Anxiety
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Sleep problems
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Difficulty concentrating due to stress
"I'm not sure if therapy is even an option for me. It's too expensive, and I don't know where to begin."
Aditi Sharma
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Age: 22
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Occupation: College Student (Final Year)
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Location: Mumbai, India
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Academic Pressure: Aditi feels immense pressure to perform well in her final year exams to secure a good job.
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Social Media Comparisons: Constantly comparing herself to others on social media fuels her anxieties and feelings of inadequacy.
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Limited Resources: She is hesitant to seek professional help due to the stigma surrounding mental health and the high cost of therapy.
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Lack of Awareness: Aditi is unsure about what type of mental health support is available and how to access it.
Pain Point:
Goals and Needs:
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Time Management Strategies: Rohan needs tools and techniques to manage his workload effectively and create a better work-life balance.
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Stress Management Techniques: Learning relaxation exercises and mindfulness techniques would help him manage his work-related anxieties.
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Accessible Resources: Easy access to information and resources about mental health through his phone or computer.
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Confidentiality: Rohan is concerned about potential career repercussions if his mental health struggles become known at work.
Journey Mapping
User Flow
Mental Health Concerns:
-
Anxiety
-
Sleep problems
-
Difficulty concentrating due to stress
"I'm not sure if therapy is even an option for me. It's too expensive, and I don't know where to begin."
Aditi Sharma
-
Age: 22
-
Occupation: College Student (Final Year)
-
Location: Mumbai, India
-
Academic Pressure: Aditi feels immense pressure to perform well in her final year exams to secure a good job.
-
Social Media Comparisons: Constantly comparing herself to others on social media fuels her anxieties and feelings of inadequacy.
-
Limited Resources: She is hesitant to seek professional help due to the stigma surrounding mental health and the high cost of therapy.
-
Lack of Awareness: Aditi is unsure about what type of mental health support is available and how to access it.
Pain Point:
Goals and Needs:
-
Time Management Strategies: Rohan needs tools and techniques to manage his workload effectively and create a better work-life balance.
-
Stress Management Techniques: Learning relaxation exercises and mindfulness techniques would help him manage his work-related anxieties.
-
Accessible Resources: Easy access to information and resources about mental health through his phone or computer.
-
Confidentiality: Rohan is concerned about potential career repercussions if his mental health struggles become known at work.